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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
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Sadly that’s mostly a google issue. They can turn a lot of stuff on and off server side. Nvidia would have to build a new Home Screen and I’m not sure they want to do that.
I have an Nvidia Shield and recently learned about alternative launchers to replace the stock android TV launcher and remove all the ads. I just installed ProjectIvy and it's amazing. Clean and simple and now there are no ads or banners or anything. Highly recommend it.