Unfortunately this particular clause has been tested pretty throughly in court and current courts (*in the United States of America) have decided that your average Joe has alternative options and can/has consented to the licensing clause of the Eula. The only thing that might change (and should change by the way) is Sony/others being able to use the term "purchase/buy" without specifying in clear detail that you're purchasing a temporary license to the product and not a copy of the product. This is laid out in the Eula, but should also be either directly labeled near the purchase button or prompted and accepted during checkout. Wouldn't change things but at least people can't then bitch when the leopard eats their face.