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HP misreads room, awkwardly brags about its “less hated” printers
(arstechnica.com)
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this post was submitted on 07 Dec 2023
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Three short HP video ad campaigns detailed by Marketing Communication News include one with a customer supremely frustrated with his printer's low ink warning.Despite this, HP has continued to roll out sudden disruptive firmware updates to add dynamic security to additional printer models.
That happened earlier this year, when users reported that their previously functioning third-party ink wouldn't work in their HP printer anymore.
HP didn't explain why dynamic security was suddenly necessary, nor did it warn users relying on their printers for work and other critical matters.
CFO Marie Myers highlighted the business value of constraining customer choice at the UBS Global Technology conference for investors this week.
The executive added that HP's "really proud" about raising "the range on our print margins" through "bold moves and shifting models."
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