Competition is the answer, though. The problem is companies ended up competing the wrong way. If I could watch "The Office" on any streaming platform, suddenly they're all in competition to create a better platform (quicker loads, different pricing models, integration with different devices, etc). By limiting shows to only certain platforms, sure, you're creating an easy way to differentiate between platforms, but you're letting the competition stagnate as you just create cable TV with extra steps: minimal choice, minimal ease of use, minimal cost upside.