All those folk driving because public transport roots don't go where they need to get. All those folk who cannot afford to get the train so drive. All those people that power their homes with power from fossil fuels.

How dare they do that to this planet?

And then some smug green folk will berate them for eating meat and blaming them for the worlds problems and wondering why no one cares or buys into the message.

Industry need to improve and governments need to use legislation to get that change. We need to persuade and encourage, not berate. Praise improvements and notberate sub-optimal behaviour. Do we want to save the planet or just feel good about ourselves?