The money would have come from the Rural Digital Opportunity Fund program (RDOF), but the FCC writes that Starlink wasn’t able to “demonstrate that it could deliver the promised service” and that giving the subsidy to it wouldn’t be “the best use of limited Universal Service Fund dollars.”

The FCC decision sounds like a good thing in this case, also because Starlink isn't being managed responsibly

The technology itself is cool, and I hope some other companies can build off that work to meet that need. There are a lot of existing companies that take advantage of those living in rural areas, many of which don't have other options or much disposable income