Sounds like the same excuse that would be made back in 2008 when epic felt consoles were more worth investing in than PC and only seeings cons to the hardware, and took until 2018 to even bother to try to start their own digital distribution.

And here's Linux in its infancy just beginning to start becoming a little more accessible to regular people, and potential to enter the market early and also get more control compared to all the platforms run by other companies they complain about. And yet, like before they don't want to bother investing in anything themselves and taking risks to get established first before competitors gain a foothold.

Simple fact is for all the technical excuses they don't care unless another company shows it is profitable to do first.