Good counter-point, except that your local supermarket has to respect three separate market pressures that Google (edit: to be clear, I mean YouTube) clearly has no regard for:

• Tight regulations.
• Respecting its consumers.
• Robust competition that isn't prone to monopolistic enterprise.

So no, I don't feel that we should 'fuck them, too I guess' because when I go to the supermarket I feel like I'm the customer, not the product. I feel that I get what I'm paying for and that my time is respected. Nothing about YouTube leaves me feeling like that. There's no sense that I'm a respected customer and therein no sense that there's any value in trying to respect a clearly one-sided relationship.