It's the progressive intrusion and shady tactics. Going from multiple short ads to fewer longer ads seems like a small step. But from the original of maybe a static banner ad to the multiple full screen pop-ups, moving banners, unclosable ads, and whatever other bullshit they pull, we've come a long fucking way. Add onto that, harvesting data for ads and being incentivized to do so questions security.

It's more a protest to marketing in general trying to face fuck the world for another penny and enshittified products or services gleefully ruining what was once good for a penny.