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This is the case I try to make to people on the left who complain about corporate white washing, or whatever they want to call it. Mainstream corporations feel like it's advantageous to have their symbols out there in pride parades, environmentalist goals, anti-racism, and anti-sexism. Corporations are obligated at a certain level to follow the money, and they have read the signs and chosen to align themselves with these progressive causes. If nothing else, this is a good sign of where the country is headed.
Or being Co opted.
I tend to complain about "corporate white washing".
My reason is that companies tend to put themselves out there on issues that are popular on "the left", but specifically on the ones that are edgy but don't affect their bottom line. They might all go "black lives matter", but do any of them go "end prison slave labour"? Or "actually do something effective against climate change so Saharan people don't boil to death"?
The point is not that people don't like corps backing issues. The problem is that corps like to present a happy progressive brand while funnelling money to boil the earth and genocide poor people so that their line continues to go up.