Two significant studies, the Pew Research Center study conducted in 2018 and the Computers in Human Behavior study published in 2020, have shed light on the prevalence and impact of corporate trolls on Reddit.

Pew Research Center Study: Unveiling the Reach of Corporate Trolls The Pew Research Center study, conducted in 2018, delved into the experiences of 2,505 adult Americans who use Reddit.

The findings were alarming, revealing that a considerable portion of Reddit users had directly encountered the influence of corporate trolls.

The study found that 11% of the respondents had been contacted by a bot or troll attempting to promote a product or service. Even more concerning was the discovery that 13% of the respondents had witnessed a company manipulate public opinion on the platform.

The study’s demographic analysis further highlighted the targeted nature of corporate trolling. Younger users, particularly those aged 18–29, were significantly more likely to be contacted by corporate trolls, with 17% of them reporting such experiences, compared to only 7% of users aged 65 and over. This age-based discrepancy underscores the strategic approach of corporate trolls in engaging with a demographic that is often more susceptible to their influence.