Prior to the first iPod, Creative's only hard drive based portables were the Nomads, both of which were roughly the same size as a portable CD player, and heavier. Don't get me wrong, they were cool, but they were literally twice the size of an iPod.

In '03, two years after the first iPod came along, Creative released the Zen, which was a similar physical size to the iPod. It was nowhere near as cool to use an an iPod, and was nowhere near as beautifully designed.

There were a lot of mp3 players in this space and Apple didn’t rewrite anything.

There were, and they all used some kind of low capacity removable storage. You can shout and holler all you like, but the fact is that Apple were the first company to make a pocketable, high capacity (for the time) music player. As with so many other of their products, they didn't invent the market, but they refined it down to something that people would rush out to buy, or wish they could afford.

The Nokia n95 was a better phone than the iPhone in every comparison in 2007

Yeah, I get where you're coming from. The N95 was a beast of a phone. But don't forget that Nokia had been banging out phones for 20 years by that point, they'd nailed their market and knew a thing or two. The first iPhone was Apple's first foray into the market, and while the thing wasn't perfect (only had GPRS/Edge, no apps, limited features, weird headphone jack) it hit the ground running and was a platform for bigger things. Apple innovated.

And yeah, touchscreen keyboards were cumbersome. On resistive screen phones. I remember using an iPod touch shortly after they came out, and was blown away by how much better the keyboard was on that beautiful capacitive screen, and how shoddy my HTC Kaiser felt by comparison.