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Apple wants AI to run directly on its hardware instead of in the cloud
(arstechnica.com)
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this post was submitted on 22 Dec 2023
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Technology
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Apple already does a lot of this stuff. For example, it'll do offline face recognition for your photos while your phone is charging overnight.
Plus, Apple is ahead of the curve when it comes to performance on this stuff. You don't want to be running Stable Diffusion on your iPhone, but smaller AI is perfectly fine. Plus, unlike on Android, there are huge amounts of devices with ML accelerator chips that can run these models efficiently, allowing for power consumption optimisations by not having to provide a CPU fallback.
We'll have to see how effective this will be in practice, but Apple generally doesn't bring these types of features to their newer devices until they're ready for daily use.