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What's up with Epic Games?
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Sadly, it's likely a lot of tracking. The kind that look where your mouse is and where you scroll and stop etc.
What tracking does Epic need? "According to our analytics, 100% of users scroll to the free games banner on Tuesday at 5pm CEST, then leave and don't come back for a week. What a mystery!"
Oh thanks for the reminder, I hadn't opened epic so I can scroll down to the free games banner in a while.
In Steam's case, the slowness looks more like a side effect of it being a Chromium Embedded Framework application (similar to Electron) with a lot of extras bolted on. It's just not built for efficient use of resources.
The website, outside of the client is still slower than it used to be a good few years ago