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It's Time to Ditch Evernote for One of These Alternatives
(lifehacker.com)
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Holy shit, $170 a year for pro? Who on Earth thinks it's worth that? SAAS is generally an infuriating model, but I definitely think I get $100 worth of use out of Office 365 over the course of a year. Evernote is just not that useful.
In other words, the market is nearly saturated now, and Evernote makes its money with business people and institutions who often adhere to the "don't change a working system" principle regarding their "tools." Most of them will just keep paying if the functions are needed and already integrated.
It's a model most of these types of companies adopt sooner or later if they are for profit, and investors see the potential of this business as almost exhausted. It's: grow, establish, grip, and squeeze.
And make it difficult to export the data for another system migration.
Ah yes, the good ol' extortion system: "Nice data you have here, it would be a shame if something happened to it."