1555

Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)

submitted 10 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

371 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[-] pelespirit@sh.itjust.works 10 points 10 months ago

Does anyone know how far?

[-] flumph@programming.dev 19 points 10 months ago

Reddit expects to finish this year with ad revenue ... slightly over $800 million... Reddit had said two years ago it aimed to exceed $1 billion in ad revenue by 2023...

So they missed their two year goal by 20%. They had forecasted a 2.9x growth and achieved 2.3x

When it comes time to IPO, they'll just blame the economy and ad blockers, while showing how many users they forced into their app where ad blocking is harder.

[-] porksoda@lemmy.world 17 points 10 months ago

while showing how many users they forced into their app where ad blocking is harder.

Laughs in DNS-level blocking

[-] flumph@programming.dev 1 points 10 months ago

Yeah. I use DNS-level blocking too, but it's not something I can roll out to my non-technical family members. They understand turning off the browser extension if things don't work, but not adding a DNS whitelist and then waiting / clearing DNS.

[-] ARk@lemm.ee -1 points 10 months ago

harder not impossible

[-] pelespirit@sh.itjust.works 5 points 10 months ago

Thanks for the info. Can advertisers tell if it's bots or not? I would think the new users are just them making stuff up.

[-] cashews_best_nut@lemmy.world 7 points 10 months ago* (last edited 10 months ago)

I still visit on my permabanned 15yo account. The number of repost bots is getting crazy. There's bots mirroring videos now to trick repost detectors (seen 3 this evening). It's getting so bad I rarely bother with reading comments now.

Also it gets brigaded and 'psyoped' by outside actors so much. News and worldnews are IDF operations now with anyone saying anything uncontroversial like "babies shouldn't be killed" getting banned for anti-Semitism.

[-] unconsciousvoidling@sh.itjust.works 4 points 10 months ago

I think this will make them enshittify the site even harder to squeeze more ad revenue out of it. Which could be a good thing for lemmy growth.

[-] OldWoodFrame@lemm.ee 1 points 10 months ago

I bet the article would have more details but neither of us are going to read it so we may never know.

this post was submitted on 26 Dec 2023

1555 points (98.1% liked)

Technology

59381 readers

1091 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS