I stopped paying for prime earlier this year when 2 day shipping wasn't always 2 day shipping anymore. I always viewed the prime video as a crappier Netflix or Hulu add on that I wouldn't have paid for anyway. I still have the app on my androidtv box and actually watched something the other day, "with ads", without having a prime account.

I guess I don't have much of a point other than if they're going to do this for prime subscribers too, if anyone is paying for prime primarily for the video service, they may as well stop and watch with ads anyway.