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Steam keeps on winning
(www.pcgamer.com)
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Reddit is not a source, but the source linked in that post isn't really clear.
However, in this Ars Technica article they state 'Sources close to Valve suggested to Ars that this "parity" rule only applies to the "free" Steam keys publishers can sell on other storefronts and not to Steam-free versions of those games sold on competing platforms. Valve hasn't responded to a request for comment on this story.'