Channels are TV Programmers have. Studios technically can be independent of the programmer channel since the programmer orders the rv show production from the studio. The distribution platform was cable or broadcast (over the air). What folks seem to want is a cable package all over again, just cheaper and without hardware fees and without ads. Not sure how you can have all 3 of those things though. If you cut ads, it probably looks just as expensive if not more expensive than cable. The economics of ESPN worked due to it being bundled in every basic cable package. If you go a la carte I don't think the sports fans will like the price that is no longer subsidized by all the bundles of folks that don't watch sports.