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As I understand it, there are a number of factors to Kick's reputation. But this is my perception so bits might be wrong.
Kick as a platform promotes gambling whether the streamers want to or not, and is known for negative attention is still attention style advertising (banned twitch steamers that now are on kick showing up at events sponsored by twitch, and making a fuss before and after being kicked out) And the majority of Kick streamers appear to have questionable social moral judgement, extreme right-wing political views, or were kicked off Twitch for persistent or gross breach of acceptable conduct.
It was intended as an alternative to Twitch, but rapidly gained a reputation as being the place where shady streamers go.
No, it was always intended as a gambling platform. They are running at an ENORMOUS operating loss, that gets covered by Stake, a gambling website.
The entire business model hinges on driving traffic to Stake. Only more recently did they start pretending like they're not just doing gambling, but whether it's a sincere attempt to pivot or just a distraction... Well I've got opinions.
See. I knew I was missing details. This makes it so much worse.