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Steam keeps on winning
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That article thinks people aren't smart enough to realize that Valve is a corporation like other ones, but it's one that strives for the "win-win" scenarios, where other corporations strive for the "win-lose" (AKA profit above all).
People don't mind if a corporation makes money, as long as they do it ethically (products that are priced fairly, not harmful to their customers, works well, and last a long time), and also takes care of their customers, treating them with respect.
But that article doesn't seem to realize that, it tends to write that all off as just some kind of psyop by Valve on their customer base to 'pull the wool over their eyes' while they fuck them over.