"Like so many applications of AI, this new power is likely to be a double-edged sword: It may help people identify the locations of old snapshots from relatives, or allow field biologists to conduct rapid surveys of entire regions for invasive plant species, to name but a few of many likely beneficial applications.
"But it also could be used to expose information about individuals that they never intended to share, says Jay Stanley, a senior policy analyst at the American Civil Liberties Union who studies technology. Stanley worries that similar technology, which he feels will almost certainly become widely available, could be used for government surveillance, corporate tracking or even stalking."
And 100% of the quality/context.