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Prime is adding ads to their streaming service
(sh.itjust.works)
I think I might cancel. I'm not watching ads and I'm not going to pay the extra $3/mo to opt out. I don't know if I'd end up paying more than the subscription cost in shipping though....
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It’s unusual pricing as Singapore (rather notoriously) has a high cost of living and a lot of wealthy people kicking about. Usually digital service costs are comparable to US/European prices. There are a few other online shopping options (eg Lazada and Shoppee) that could be regarded as incumbents with likely higher market share, hence my suspicion on the predatory pricing, just as you say really.