This was apparently real, from a flyer at an event in 1996.
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Logo uses joystick by liftarn
Yeah, I'm not sure who kicked it off but the Nintendo, Sega wars in the 80s kind of started with the quirky 'edgy' crap and that carried over into the PS/Xbox era. The Nintendo power mags had some seriously nonsense ads and the tv commercials kind of ran the gambit. A lot of 'we're gamers, parents just wouldn't understand' type ads. Here's one that even teen me was like 'wtf?' https://www.youtube.com/watch?v=E-qBkWerZDg
WTF that horrible way to advertise that game.
The only thing I can think, is it was marketed to those 'cool' parents. "Like, wow man! My kid needs this edgy game!" Even that's a stretch..