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this post was submitted on 18 Jul 2023
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I remember when they tried to spin off this service several years ago, to "Quicky" or something like that, and there was so much backlash that Netflix backpedaled. Shows how much times have changed
They named their DVD service "Qwikster" at that time. Obviously it was a terrible idea and had to rebrand.
Not even rebrand, they just didn't do it.
Im sure they still did more or less whatever they were trying to do internally. What they wanted was Netflix to be synonymous with streaming. What they didn't realize is that it already was.
Funny enough it's possible the Qwickster rebrand might have created a more effective company and it wouldn't be shutting down. Although more likely it would have been confusing and floundered.