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The Comforting Lie of "Climate-Friendly Meat"
(newrepublic.com)
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Whereever there is need for something, some assholes come and create a new sector out of it to milk it as much as possible before moving onto the next thing. Pretty much the same story with responsibly sourced or net carbon zero emissions certificates etc. Some people are making shit loads of money out of it, while probably serving nothing (or barely anything) for the original purpose but just making it seem like they do. And worse they are probably delaying real solutions by at least a couple decades.