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AI-created “virtual influencers” are stealing business from humans
(arstechnica.com)
This is a most excellent place for technology news and articles.
If it's at all profitable it will end up being companies making up a bunch of new personas eventually. That might be good in that it's more jobs per "influencer," but also maybe lower paying.
Although I'm pretty sure this already happened with fake Instagram models and I don't think it ever really went anywhere. It was just a novel thing for awhile.