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E-Commerce, shopping cart question
(lemmy.world)
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This seems more like a business analytics kind of question than a programming question. But I'd imagine you'll get less sales without a guest checkout option than with if that answers your question.
You might manage to mitigate that a bit by letting folks fill their cart and start the checkout process and only require them to sign in at the last minute after they're already pretty invested in checking out.
When in doubt, ask product. I’ll won’t work somewhere without good business/product people