Selling your company is also the quick and easy cash-in. For most people that just want a good life that’s a solid choice, but for someone who really believes in what they built and their product they not only betray their vision, they also give all that future growth potential to that nameless investor or corp who will just milk it to death.

CDPR has several titles and IPs with great name recognition and future growth potential, cyberpunk for example. They also are not in any financial trouble as far as I know, so they would be fools to sell that off now.