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Why do hardly any straight men write about sex and dating?
(www.theguardian.com)
Human society and cultural news, studies, and other things of that nature. From linguistics to philosophy to religion to anthropology, if it's an academic discipline you can most likely put it here.
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I think you are totally correct about this. I also think that most columns that are exclusive about someone own dating behavior can get old fast anyhow. It feels like they are doing things just for the story.
It would work best as Q&A type column and would be great if it had a non-traditional bent. Like the male author was Bi, polyamorous or kinky to have a specific bent about it.