In fairness to Kagi, if you’re seeing a lot of it on Lemmy and Mastodon, that’s because nerds are gonna nerd. There’s a huge concentration of tech folks in those spaces and there’s a huge culture of prostelytization, “I know best so I must educate,” and “I just found this cool thing!” within the tech community. People remix the intros they got with their spin. Until the communities in these spaces significantly diversifies, you’ll see a ton of that. Kagi might be paying for some guerilla marketing; I chalk it up to tech oversharing.

In all fuck you to Kagi, Brandon Eich is the last person you want to attach your cart to for solid results. We should now expect explicitly paid results worse than Google that materially improve Eich, crypto bullshit through the roof, and a complete lack of privacy to Kagi who won’t share it so it’s totally cool guys.

they've just (as in yesterday, on Jan 5th) added a Lemmy/Kbin lens to their engine (meaning that it's easier to search specifically the Threadiverse):

https://kagi.com/changelog

Kagi is popular on Lemmy and a lot of Lemmy users are using Kagi. We have released the first version of a Lemmy/Kbin search lens

I don't really think they've been playing some kind of a long guerilla con of advertising here for half a year and then adding a feature that would make searching more convenient for their supposed covert marketing department.
and if they did, the Brave decision is about to backfire on them.

It was organic, because Kagi is just better. the recent issue sucks though and I cancelled. Might uncancel though. Changes are rapid on the Kagi Discord.

I doubt Kagi actually spent money for guerilla marketing. I myself often recommend Kagi on Lemmy before this because it's actually good (and I certainly didn't get paid). Now I'm going wait and see how it develop before deciding if I'll recommend it to others again.

Have you ever actually tried it? I only did the trial run, but from my experience it pretty much delivers. Results are at a similar level to Google with a lot of junk removed and it was quite fast on top. Nothing else I tried came close. Neither Bing, Yandex nor Brave (all other alternatives are based on Bing), all have substantial holes in what they index or how current it is.

That said, I still wouldn't pay for it. At the end of the day it is just another search engine, a good one at that, but it doesn't really do anything fundamentally new. Google can find all the same sites.

Nor should you, now that you know the project is beholden to scumbag money.

Capitalism ruins everything.