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Game of Thrones was nearly "destroyed" by pirates illegally streaming HBO content
(www.forevergeek.com)
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Sure, they just have to start thinking outside the box they built around themselves for once.
Here's an easy one: watch parties. You and your friends can watch the show together far away. You have integrated voice and video chat maybe, and pausing pauses for everyone.
Free shows or free teasers for shows. Not paying for a sub? You can watch the first 2 episodes of Brooklyn 99 for free, and avatar the last Airbender is free to watch or whatever.
That's not even scratching the surface. Netflix spent so much time building features that nobody uses (trivia and Minecraft story mode have almost good software behind them, why can't you do it easily with friends?), They could do something good but won't because God forbid they lose out on short term profit.