It was extremely useful in sports for quick in-game updates, especially from third-party groups (like the news beat reporters, versus getting info from the team).

It's really entrenched, though: Even with all of the chaos and controversy, it's hard to find articles that reference something that happened in a game that don't embed some tweets (or whatever they hell they're called now) for the video. It's extremely frustrating. I think, in part, that's why the hockey community here on lemmy isn't taking off - no one wants to link to Twitter, and there are basically no other sources.