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JBL brings its touchscreen smart case to three new wireless earbud models
(www.engadget.com)
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According to Engadget's coverage of the first model with the touchscreen case, the case mostly just lets you use functionality from the app that goes with the earbuds without actually going into the app. I don't use the apps for my earbuds or headphones, so I can't say how useful quicker access to their functionality would be.