Fight the next war, not the last war.

The authors suggest the best strategy to counter overshoot would be to use the tools of the marketing, media and entertainment industries

The last one led to enormous backlash, in case nobody noticed. It certainly can be done, but it needs to be approached by a good artist, not a good political activist. Those are simply not the same skillset, which is highly noticeable in the final product. So, if you're not like, really, really good at your artistic medium, find someone who is and let them write the script. Just trust them when they say the message is in there, it may be couched in a way too complex for you to see without the same training and experience they had.

That first one is where the real money is. Nobody can actually fight advertising, except by disconnecting from it completely. If, by way of example, De Beers can convince everyone that diamonds are part of romance with a marketing campaign, then the same tool can probably undo it. Don't expect De Beers to take that laying down though, they have money and lawyers.