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YouTube is slowing down for users with ad blockers in new wave
(9to5google.com)
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this post was submitted on 14 Jan 2024
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I was a day 1 subscriber of Google Play Music All Access, which I converted into a family plan when that was available, and was told that the rate I was paying would be grandfathered in. I didn't like the switch to YouTube Music, but it did the job and came with ad-free YouTube, so I was okay with it.
But then they told me that they were changing the $14.99/mo I was paying to $22.99/mo despite being grandfathered in, a more than 50% increase, and I said fuck that. Unsubbed, swapped to Spotify, and never looked back.
Would I pay for just ad-free YouTube? Maybe. But not for almost $300 each year. I'm keeping Spotify, so if Google made a plan for no ads for like ...$1 or $2 per month?, maybe then I'd consider going back.
The end result now though is that I just use YouTube less.
I was/am in the exact same boat, but share the subscription three ways (wife+brother) so the numbers are still somewhat favorable given our music and YouTube usage as a household.