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YouTube is slowing down for users with ad blockers in new wave
(9to5google.com)
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this post was submitted on 14 Jan 2024
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And still, I’m more likely to stop using YouTube than to stop using an ad blocker.
That's what they want. Get all the users they aren't able to monetize off the platform to lower their costs.
That's a double edged sword though, lose viewers and you lose appeal to advertisers. Lose users and they're going to go somewhere else. That somewhere else will eventually grow and be competition. The bigger it gets, the faster it will grow.