Companies are going to hype up AI then fire some staff to get a stock bump & Management high-fives themselves with bonuses. Weeks later contract offers will come up for some odd title but will be the equivalent of a VBA programmer role to help improve the terrible AI responses.

The cost will go up and some web service company will come out to hype it up as a service. The companies that laid off won't admit that this was unnecessary. So a consortium of those companies will got to industry events pitching about how this is all Web 4.0 growing pains to give the customer a more "collaborative" delivery mechanism or something buzz-worthy like that.