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this post was submitted on 17 Jan 2024
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It's a commission for sales that came from the app, meaning from Apple's platform, where they have roughly one billion above-average income users with a reputation for buying apps and subscriptions.
It's also worth keeping in mind that there are different ways of monetizing platforms, none of which are necessarily morally better or worse than the other. Microsoft's IDE, Visual Studio, is $45 or $250 per user per month (so $4500 annually for a team of ten). Xcode, Apple's IDE, is free. A business can offer its apps on the App Store, which also serves the files, for a grand total of $99/year.
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Amazon doesn't have to give Apple a huge chunk of cash though. Apps don't pay anything to Apple for real-world stuff being sold. Amazon pays nothing for the tens of billions of dollars purchased every year from iPhones. The only thing they pay Apple for is if someone uses the Prime Video app to buy or rent something or subscribe to Prime Video, but who does not already have an Amazon account (with saved card) that they're signed into. We're probably talking a number measured in the thousands of dollars. Uber, for example, pays Apple nothing other than their annual developer account fee (or fees, assuming they have multiple accounts).
Nobody is going to actually use this program so there's no real world extra accounting cost. Previously Apple charged 30% for a combined payment handling and commission. A court determined they had to let developers handle their own payments so Apple complied and said the commission is 27%. It's invariably cheaper to just stick with Apple's 30%.
Everyone always wants more money. Developers would love to pay less; Apple would love to make more. The 30% max fee (in practice less for many developers) has been pretty successful for everyone involved. I think people can quibble over the "right" number, but I don't think it's wrong that there's a sales commission for access to a profitable platform.
Now where are Apple's detailed sales reports, poving that this isn't paid with the device?