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Amazon is working on a new paid subscription plan for its Alexa voice assistant
(www.businessinsider.com)
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It works sometimes, when the thing is genuinely useful.
True but the problem is that they see 1,000,000s of people using the free version and think they are leaving money on the table by not charging and assume ~50% will happily pay for it when the conversion rate from free to paid is usually closer to 1% than it is to 50%.
Or addictive. The first hit’s always free! Get people hooked on Alexa and then tell them it actually costs $10/month to turn your lights off