I think it doesn't go far enough. Straight up, no one should be permitted to create or transmit the likeness of anyone [prior to, say, 20 years following their death] without their explicit, written permission. Make the fine $1,000,000 or 10% of the offender's net worth, whichever is greater; same penalty and corporate revocation for any corporation involved. Everyone involved from the prompt writer to the work-for-hire people should be liable for the full penalty. I can't think of a valid, non-entertainment (parody/humor), reason for non-consensual impersonation - and using it for humor or parody is a slippery slope to propaganda weaponization. There is no baby in this tub of bathwater.