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HP CEO: You're 'bad investment' if you don't buy HP supplies
(www.theregister.com)
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this post was submitted on 19 Jan 2024
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Not crazy at all. Not sure why there's a surprise. Advertising is everywhere. Design goes into making buying goods user friendly. The whole point of brands is to build loyalty to it. All of that has cost to acquire customers. So obviously customers are an investment because acquiring them has cost and labor involved.
It's like selling an iPhone knowing you will eventually make money on app store sales percentage margins.