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X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst (www.businessinsider.com)

submitted 9 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

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[-] ripcord@lemmy.world 11 points 9 months ago* (last edited 9 months ago)

Hadn't heard that, do you have a source?

I'd be pretty surprised if most didn't start their ad buys again. Even if it's lower volume (and at discounts). As soon as everyone stops focusing on these things (after a month or whatever) things tend to go back to business as usual.

The article indicates they haven't yet, though.

[-] BobGnarley@lemm.ee 9 points 9 months ago

https://www.thewrap.com/netflix-resumes-advertising-x-elon-musk-controversy/

[-] Corkyskog@sh.itjust.works 3 points 9 months ago

Eh, maybe if their MAU wasn't just on a continual decline. It's just not sustainable, especially when so much of the MAU are bots.

this post was submitted on 21 Jan 2024

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