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Warner Bros. Wants Tumblr to Identify Beetlejuice 2 ‘Leaker’ (torrentfreak.com)

submitted 10 months ago by Carol@lemmy.world to c/piracy@lemmy.dbzer0.com

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The image, which has since been removed, doesn’t give away too much. However. Warner Bros. is clearly alarmed by the leak. The movie studio has a history of cracking down on the unauthorized distribution of leaked material and this is no exception.

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[-] BearOfaTime@lemm.ee 52 points 10 months ago

Seems a single image would be good for gaining attention. Turning it into a "leak" makes a story.

I'm not sure what to believe anymore , lol.

[-] moody@lemmings.world 24 points 10 months ago

Not to argue about what's right or wrong, but companies spend a lot of (marketing) money on building hype for upcoming projects, and that stuff is planned out way ahead of time. Leaks fuck up their plans for what and when to release this stuff, and can mess up their timing.

They want the hype to be at its peak around release. Leaks can build hype at the wrong moment, and it can die down before the film releases.

[-] Iamdanno@lemmynsfw.com 23 points 10 months ago

Won't someone think of the corporations?!

[-] MomoTimeToDie@sh.itjust.works 1 points 10 months ago

Fair point, but unless you're just interested in seeing something do poorly, leaks can absolutely fuck over somethings chances of success, often with no particular benefit.

[-] Iamdanno@lemmynsfw.com 3 points 10 months ago

Possibly, but I'd think there's an equal chance that it interests new customers. I'd have to see data proving either way.

But it's still ridiculous to be so concerned about the corporation that made a kabillion dollars in profit last year. If they're so go at their business that they can make those kinds of profits, one leaked image is not a problem.