What a guy. His Wikipedia page is like an album of Republican shittiness greatest hits. Some snippets:

• Rollins described Atwater as "ruthless", "Ollie North in civilian clothes", and someone who "just had to drive in one more stake".

Then this section has racism and fear of OTHER others! Plus personally attacking somebody’s medical history.

• Atwater's tactics in that campaign included push polling in the form of fake surveys by so-called independent pollsters, to inform white suburbanites that Turnipseed was a member of the NAACP.[8] He also sent out last-minute letters from Senator Thurmond telling voters that Turnipseed would disarm the United States, and turn it over to liberals and Communists.[9] At a press briefing, Atwater planted a fake reporter who rose and said, "We understand that Turnipseed has had psychiatric treatment".

The censoring in this one is something I had to add myself.

• Atwater: Y'all don't quote me on this. You start out in 1954 by saying, "Ner, ner, ner". By 1968, you can't say "ner"—that hurts you. Backfires. So you say stuff like forced busing, states' rights and all that stuff. You're getting so abstract now [that] you're talking about cutting taxes, and all these things you're talking about are totally economic things and a byproduct of them is [that] blacks get hurt worse than whites.

And the fucking cherry on the top. Things are going bad for me so now I realize that other people matter.

• In a June 28, 1990, letter to Tom Turnipseed, he stated, "It is very important to me that I let you know that out of everything that has happened in my career, one of the low points remains the so-called 'jumper cable' episode", adding, "My illness has taught me something about the nature of humanity, love, brotherhood, and relationships that I never understood, and probably never would have. So, from that standpoint, there is some truth and good in everything."