Growth of a few million subscribers is nothing for a company the size of Netflix and there could be all sorts of creative accounting going on.

Executives patting themselves in the back to justify bonuses is self serving bullshit. Quality and value build long term brand profitability but that is too hard for MBAs. Cost cutting and screwing customers is all they know. In a few years people will be asking what the fuck happened to Netflix.

I was a relatively early adopter of Netflix before it was available in my country and used it via VPN back when Netflix had more to gain by allowing that. They made some interesting shows that justified the very affordable price. Now there is more content and most is crap. I rotated subscriptions for the last year but I am hard out now. And ad supported tiers don't fix it for me because I would rather eat shit than watch them.