I don't think heroes have to be non-profit.

I'd say back when Netflix was fighting Blockbuster, They may have been wearing capes. Going to Blockbuster picking out two or three titles and getting out of there with a bag of popcorn was an expensive proposition. Mailing you DVDs as fast as you could mail them back to them was a pretty damn impressive feat.

When they started streaming, The catalog was worse than useless, but they sorted out the technology and the partnerships and the delivery. They got funded and they ate the R&D costs. What did we have back then DLNA and tversity?

I won't say Plex and jellyfin wouldn't exist if it weren't for them but I think they inspired a hell of a lot of software we have now. They wet our appetite for unlimited on demand media consumption, which ended up paving the way for the thetvdb and co.

Once they started becoming a production company... honestly once they all started becoming production companies things went to hell in a handbasket. They're not even competing anymore they're just trying to see how much they can raise prices and drop catalogs.