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An advertising industry worker's take on adblockers
(sh.itjust.works)
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this post was submitted on 25 Jan 2024
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Sure they can. But no matter how you slice it, everybody has bills to pay. Servers and bandwidth aren’t cheap. Nor are people to run them, or the massive infrastructure that makes up YouTube (for example).
You host your videos in a computer under your desk, and it doesn’t cost much, but you are highly limited on how much you can serve and how big your audience is. You can grow either of them but that’s going to take time and money. Eventually it goes from a fun thing you do that you enjoy, to an expensive hobby, to a time-consuming money sink.
If you’re lucky you get to stay in one of the first two. You’re not huge, but you’re having fun and you’re not a sellout. Eventually you are faced with a choice…have fun and limit your arts reach, or get bigger and become a sellout. And the move itself to a larger ad supported platform will likely result in losing some of your more virtuous fans.