There's almost no way bare metal gives the same traction as rubber tyres do. They say it does, but I'd need some really solid data to back that up, for all conditions that the average car will face, not just lab controlled perfect conditions. Tarmac, dirt, snow, rain, heat, cold, etc.

Also one thing I don't see mentioned is noise pollution. As cars go electric, more and more so the main source of noise from cars becomes their tyres. It's weird but true. Think of a motorway and how loud the sound of all those tyres rolling is. These would have to be quieter than rubber tyres to be viable.

Also there's no mention of cost or metal fatigue/wear. Rubber tyres are likely much cheaper to produce - even accounting for economies of scale, they use far less exotic materials.

And I'd be curious how long these tyres last vs traditional tyres through use and wear, how their characteristics such as traction change over time, how they handle hitting debris on the road, be it bits of rocks or whatever. The things cars contend with here and there regularly.

So, while this technology is potentially very promising in a hybrid tyre (like the bicycle tyre shown in the article, Vs the full-metal tyre shown), I have my doubts that need quelling before I see it going anywhere in its full metal state for general use. Specialised, maybe.

I'd love to find something that can replace rubber, and importantly be quieter, and maybe this avenue of research can lead to some great results. I just have my doubts that we're there yet.