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I understand not only the what, but the why (lemmy.world)
submitted 10 months ago by GabrielBell12fi@lemmy.world to c/tumblr@lemmy.world
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[-] Katzelle3@lemmy.world 19 points 10 months ago

Didn't the Alphabet rebranding happen because boomer investors were confused about which Google stock to invest in?

[-] ricecake@sh.itjust.works 44 points 10 months ago* (last edited 10 months ago)

Theirs actually made a bit more sense. They didn't try to actually get people to use the new name, because it was a business restructure, not a "brand" restructure.

For business management purposes, it didn't make sense for a search engine company to do things like "own a car company". So they split the business units up and made things a little more organized. They ran into some name issues because the most recognizable face of the company is so strongly associated with search, and they didn't want to mess with that, so they made a new name for the top.

Companies do stuff like that all the time, but it usually doesn't raise to public attention because it doesn't happen to major brands, or hit the top level of the business.

They still label all their stuff Google, and their stock ticker is still googl.

[-] OfficerBribe@lemm.ee 1 points 10 months ago

Same story with Meta

[-] Balex@lemmy.world 3 points 10 months ago

Not quite. They are pushing it a little harder. You still have the Facebook website, but their branding for other things now has Meta more front and center (i.e. Oculus Quest -> Meta Quest)

[-] jaybone@lemmy.world 1 points 10 months ago

Which Google stocks are there?

[-] Honytawk@lemmy.zip 10 points 10 months ago

These are worth a fortune:

this post was submitted on 29 Jan 2024
876 points (98.1% liked)

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